Samuel (San Xiaomao): A Business Plan for a Trendsetting Toy Brand Driven by Emotional Value
Company Background: Fourteen Years of Industry Expertise, Forging a Full-Chain Advantage
Samuel, also known as San Xiaomao is a toy brand that people think is really cool and sets the pace for what’s popular. It was started in the year 2024 by a company called Zhejiang Meiyiyou Handicrafts Co., Ltd which we will call Meiyiyou from on. Samuel or San Xiaomao is a brand that’s all, about toys and it is owned by Meiyiyou.
Meiyiyou is the company that started the brand. They began in 2010. Meiyiyou is a company that does a lot of things. They look into what’s popular with toys and make new ones. They also produce these toys. Figure out the best way to make them. Then they sell them all around the world.
Meiyiyou is based in Yiwu, which’s in Zhejiang. Yiwu is a place for getting things from one place to another. Because Meiyiyou knows what people want and plans for the future they have a team in Guangzhou. Guangzhou is a city where a lot of people go to design things. This team is, for coming up with new ideas and making Meiyiyou products.
Meiyiyou has been doing this for fourteen years. They have made a system that does everything from getting materials to designing products and making them in a clean room. Then they sell these things in places. The way they work is that the main office tells the two places what to do. This way of working makes the Samuel brand very good, at making things well. Every blind box product they make is very good. Meets the standards that people expect from things made in other countries. Meiyiyou and the Samuel brand make sure of this.
Brand Definition: Deconstructing “Emotional Value,” Leading the Healing Consumption Trend
People really like toys these days. They are not something that looks nice but they also make people feel better. Samuel, also known as San Xiaomao was born when the idea of buying things to feel good which is called the economy was becoming really popular. Trendy toys are a part of the emotional economy and they bring comfort to people, like Samuel or San Xiaomao.
Brand Name: Samuel / San Xiaomao
Founded: 2024
Brand Mission: Committed to reducing the psychological pressure of modern urban life through original IP characters, and conveying warmth through physical touch.
The brand slogan is “If one hair can’t solve your troubles then three hairs will.” I think the brand is trying to say that the brand hairs will help people with their problems. The brand is talking about the brand hairs. How they can make a difference. The brand slogan is really, about the brand hairs and what they can do for people.
This slogan is funny. It also makes sense for business. It uses the number three to promise people they will feel better. Samuel breaks down problems in a way that you can see. He says people should be happy and open, to things and have fun. He thinks people should look at life in a way. This is what young people need to do when they are struggling with their thoughts and feelings. Samuel is talking to people who need help dealing with their internal conflict. The slogan is saying that the company Samuel is working with can help people feel better when they are dealing with troubles.
III. Visual Assets: High-Fidelity 3D Rendering and Industrial Design Standards
The Samuel brand, also known as San Xiaomao thinks that what products look like is very important. So they use the 3D rendering technology to make sure everything is just right. They do a lot of tests and checks before they start making the products. This way the Samuel brand can be sure that the products they make are like the plan they came up with. The Samuel brand wants to make sure that all the products they make are the same with no mistakes. They do this by checking and testing the products times before they are made. The Samuel brand uses 3D rendering technology to make a version of the product and then they check this version to make sure it is perfect. This helps the Samuel brand to get it every time and that is very important, to them.
3D Rendering Diagram Description
The Panoramic Material Simulation Diagram is really good, at showing what the island velvet and short plush would look like in life. It gets the texture of the high-quality island velvet and the ultra-soft short plush right. You can see how the plush moves naturally when the light hits it in ways. The Panoramic Material Simulation Diagram does a job of simulating this.
The Structural Disassembly Perspective View is really interesting. It shows what is inside the blind box. You can see the internal support structure. How it gets filled. The plush blind box has to meet the brands standards for how it feels when you squeeze it. The brand wants the plush blind box to have a stress-relieving” feel so they pay close attention to the physical rebound data of the plush blind box. This is important, for the blind box.
The Multi-dimensional Scene Display shows us what things look like in life. It makes detailed pictures of things like an office desk or the entrance to your home. You can also see what fashion accessories like pendants look like. This helps us see how nice the product looks in places where people might use it. The Multi-dimensional Scene Display is really good at showing us the value of the product, in different settings where people live and work.
Core IP Character: Samuel Prototype (Three Little Hairs)
Design Features: This thing has a cool rounded shape with three famous fibers on its head that can be molded. The model is made carefully with a lot of details so it looks great from every side. It has a look that makes you feel happy and healed when you see it. The design of the product is, about making you feel good with its smooth shape and nice fibers giving you that ultimate healing feeling.
Product Strategy: Focusing on the Plush Toy Market, Differentiated Blind Box Market Positioning
Today the blind box market is really the same. Samuel, also known as Three Little Hairs is doing something with **plush blind boxes**. They are making these boxes special by using materials and styles. This is how Samuel is making its brand stand out from the rest. Samuel is focusing on *plush blind boxes** to make a name for itself.
The “Healing Science” of Physical Touch
The toys made by Samuel are really different from the hard plastic ones. They use a soft and nice fabric. This kind of fabric is something that people like to touch and feel. For a company, like Samuel using this fabric is an idea. People get used to the feeling and they want to buy from Samuel again. This helps Samuel sell toys and people remember the brand. Samuel plush fabric is very special. People love it.
Product Style Positioning
The brand really likes to make things that’re **”cute and have adorable pets”**. Samuel takes animals. Redraws them in a fun way. He has made a bunch of characters that people can easily recognize. These characters have things that’re popular right now like being a little ugly but still cute helping people feel better and being a good friend. The brand wants people to feel something when they see these characters for the time.
Quality. Craftsmanship
Mei Yi You has, over ten years of experience making things. Samuel wants to make the plush blind boxes. He looks at every detail of the blind boxes. He checks how tight the stitches are. He checks how well the inside filling holds up. Each plush blind box is tested to see how pressure it can take. People also check the blind boxes to see how they feel. Samuel does all this to make sure the plush blind boxes look nice and last a long time. Mei Yi Yous experience helps Samuel make plush blind boxes.
Strategic Layout: Dual-City Linkage, Integrating Regional Resource Advantages
Samuels business plan is based on an idea that works in two main places, Yiwu and Guangzhou. This idea helps Samuels business be competitive around the world. Samuels business is strong because it has a foundation in Yiwu and Guangzhou. This foundation is the key to Samuels business being able to compete with businesses globally. Samuel business blueprint is about being successful, in Yiwu and Guangzhou.
Yiwu Headquarters, which is our Production and Logistics Center is a place for us. We can use Yiwus small commodity supply chain and its convenient global logistics network. This means Samuel can make products quickly and restock them easily. The Yiwu Headquarters has some advantages when it comes to controlling costs and being efficient. These are things that other startup brands may find hard to do because they are not as big, as Samuel.
Guangzhou Branch is where the research and development and the trend center are located. This place is really important for toys and animation that are popular. Guangzhou is a place for Samuel to get new ideas and to find people who are very good at designing things. The Guangzhou Branch is like the brain of the company. It is responsible for paying attention to what’s popular around the world like colors and fashion and what people are buying. The Guangzhou Branch helps Samuel stay up, to date with the trends and what people like.
Market Vision: Building a Diversified Trendy Toy Ecosystem
2024 is the year, for Samuel also known as San Xiao Mao.. Samuel has big plans that go way beyond this year. Samuel wants to move in a lot of ways. Mei Yi You will help Samuel do this by focusing on three things:
Full IP Industry Chain Development: With plush blind boxes as the core, gradually expanding to lifestyle products (home furnishings, accessories), stationery, and even digital collectibles, achieving comprehensive coverage of the brand IP.
Cross-Industry Strategic Cooperation: Actively seeking cross-industry collaboration opportunities with well-known consumer brands and cultural landmarks, using brand synergy to permeate the “trouble-solving” philosophy of “San Xiao Mao” into more aspects of life.
The Global Channel Layout is a plan. Samuel will use the experience of the parent company to sell trendy toys in other countries. He will take these toys to Southeast Asia, North America and Europe. The Chinese trendy toys will show the world the way of solving problems. Samuel will make sure that people in these places know about the power of Chinese trendy toys. The Global Channel Layout is, about sharing Chinese wisdom with the world.
VII. Brand Strategic Cooperation Vision
We want to invite people who work with us like the stores that sell our products and other companies that do things to work together and find new chances to sell things that people really want to buy because they make them feel good. This is possible because Samuel, also known as San Xiao Mao is very good at designing things making them and storing them so we can get things to people quickly.
We also have a warehouse that is 30,000 square meters so we can store a lot of things and get them to people fast. This means we can be flexible, about how things people need to buy at one time and we can send more things to them quickly when they need them.
We do something called customization. This means we help our big clients make their products look really special. We can put their name on our things. Make new products just for them. This is especially useful, during holidays and special occasions. We like to call this cobranding and customized product development for our major clients.
VIII. Samuel is not only a trendy toy brand, but also an important milestone in the transformation and upgrading of Zhejiang Meiyiyou Handicrafts Co., Ltd. in the cultural and creative field. We firmly believe that, based on a solid production capacity and infused with profound emotional insights and unique aesthetic expression, Samuel will surely secure a place in the global trendy toy market.
