SAMUEL Blind Box is a creative and vibrant trendy toy brand dedicated to integrating art, design, and "surprise culture" into everyday consumer products. Through the incubation of original IPs, high-quality product design, and innovative marketing models, the brand has established a broad influence among young consumers and continues to promote the exchange and development of global trendy toy culture.

The Beijing International Art Design Toy Exhibition (ADTS) is one of the most professional and influential art design toy events in China, dedicated to promoting communication and cooperation among designers, artists, and brands, and driving the application and development of art and design in the field of trendy toys.