[Ho Chi Minh City, December 18 2025] – SAMUEL Blind Boxes, an emerging leader in the toy sector has formally revealed its involvement in the **“2025 IBTE Vietnam International Toy and Baby Products Fair ”** taking place from December 18th to 20th in Ho Chi Minh City, Vietnam. This step signifies SAMUELs launch, into the Southeast Asian market with the goal of introducing trendy art and surprise culture to a broader global audience.
Targeting Vietnam’s “Trendy Toy Hotspot,” Showcasing Core Competencies
Vietnam being among the vibrant markets in Southeast Asia with a notable demographic advantage sees its youthful consumers eager for fashionable culture and customized items. SAMUEL’s involvement in this expo is motivated by the expansion possibilities, within Vietnam’s trendy toy industry.
Exhibition Name: 2025 IBTE Vietnam International Toy and Baby Products Fair
Exhibition Dates: December 18-20, 2025
Exhibition Venue: Saigon Exhibition & Convention Center – SECC HALL A, Ho Chi Minh City, Vietnam
Venue Address: 799 Nguyen Van Linh, Tan Phu Ward, Dist. 7, Ho Chi Minh City, Vietnam
SAMUEL Booth Number: A.B02
Exhibition Highlights Preview: New Product Launch and IP Interactive Experience
Throughout the three-day event SAMUEL Blind Boxes will showcase an array of thrilling content at booth A.B02, for industry collaborators and purchasers:
[Annual Major New Product Launch]: The inaugural global showcase of SAMUELs collection of blind boxes featuring special editions infused with regional cultural motifs presenting unique surprises specifically for Vietnamese and Southeast Asian customers.
[Full IP Matrix Exhibition]: Presenting the lineup of its market-proven IP franchises highlighting distinctive design ideas and material breakthroughs (including plush blind boxes, artistic figurines, etc.). [On-Site Business Talks]: Brand leaders and the global business team will conduct negotiations with distributors, retailers and IP licensing partners, from Vietnam and Southeast Asia to explore strategic partnerships and collaboratively develop the Vietnamese trendy toy ecosystem.
[Interactive Blind Box Experience]: A thrilling interactive area will be established, enabling participants to directly engage with the appeal of the “surprise economy” found in box unboxing.
Committed to Global Expansion and Deepening IP Localization
The SAMUEL brand spokesperson expressed: “Taking part in the Vietnam exhibition marks a crucial move in our global expansion plan. We are convinced that the essential worth of toys is rooted in the artistic essence of the IP and the emotional bond it fosters. Vietnam possesses a youthful consumer segment eager, for personalized expression and emotional engagement. We anticipate discovering the collaborators through this exhibition to deliver SAMUELs premium IP and distinctive cultural ideas to Vietnamese consumers in a manner that better matches local market demands.”
SAMUEL Blind Box warmly welcomes all industry collaborators interested in toys and looking for premium IP partnerships to visit booth A.B02 for talks and to collectively begin a new era, in the Southeast Asian trendy toy sector.
About SAMUEL Blind Box
SAMUEL Blind Box is a creative and vibrant trendy toy brand dedicated to integrating art, design, and “surprise culture” into everyday consumer products. Through the incubation of original IPs, high-quality product design, and innovative marketing models, the brand has established a broad influence among young consumers and continues to promote the exchange and development of global trendy toy culture.
Post Comment