Breaking News | Art, Design, and Surprises! SamuelBlindBox Confirms Participation in 2025 QDF*ADTS, Leading a New Trend in Pop Culture
[Beijing, December 10, 2025] – The “2025 QDF*ADTS 4th Beijing International Art Design Toy Exhibition,” jointly organized by QDF (Qingdao Design Foundation) and ADTS (Art Design Toy Show), will be held from December 12th to December 14th, 2025, at the National Convention Center. SamuelBlindBox, a rising force in the domestic trendy toy design industry, has officially announced its strong participation in this exhibition. Under the theme of “The Fusion of Art and Surprise,” the brand will showcase its groundbreaking works of the year and share the perfect combination of design aesthetics and business innovation with global pop culture enthusiasts.
- Deeply Connected to the Core of Art: SamuelBlindBox’s Brand Declaration
SamuelBlindBox has always considered original design as its brand’s lifeline, committed to breaking the traditional boundaries of blind boxes and upgrading them into collectible works of art with emotional connections. The secret to the brand’s success lies in its keen grasp of contemporary art trends and its deep insight into the consumer psychology of Generation Z.
Participating in QDF*ADTS, an international platform, is not only an important milestone for SamuelBlindBox to showcase its strength, but also a formal declaration from the brand to the world: to bring Chinese original design to the international stage. - Exhibition Debut: Multiple Surprises, Revolutionizing the Blind Box Experience SamuelBlindBox will set up a dedicated brand art space at the exhibition, bringing an unprecedented trendy toy extravaganza. Key releases include:
Annual Flagship IP Relaunch: Unveiling the upgraded concept of the highly acclaimed star IP series, providing collectors with a new aesthetic experience through more sophisticated craftsmanship and more narrative details.
Crossover Exclusive Collaboration: A major release. This series combines Eastern and Western fantasy elements, and will be released in limited quantities, expected to be a hot item during the exhibition.
Concept Blind Box “Light of the Future”: An exclusive debut of a new concept series exploring futuristic aesthetics. This series features groundbreaking innovations in materials, finishes, and form, showcasing SamuelBlindBox’s forward-thinking approach to product development. - Brand Message and Outlook
“QDF*ADTS is not only an exhibition of toys, but also a platform for the exchange of art and design concepts,” said Mr. Jiang, CEO of SamuelBlindBox. “We look forward to this opportunity to showcase SamuelBlindBox’s commitment to original design, artistic collaboration, and quality control to the industry and consumers. In the future, we will continue to cultivate Chinese original trendy toy culture and strive to become an innovator and leader in the global art blind box market.”
From December 12th to 14th, 2025, at the National Convention Center, SamuelBlindBox cordially invites all trendy culture enthusiasts, media friends, and industry partners to visit our booth and witness this trendy event where design and surprises intertwine!
About QDF*ADTS: The Beijing International Art Design Toy Exhibition (ADTS) is one of the most professional and influential art design toy events in China, dedicated to promoting communication and cooperation among designers, artists, and brands, and driving the application and development of art and design in the field of trendy toys.
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